It started out as making silly videos for fun, and now it’s a big business venture for two brothers who are raking in cash, just for posting videos online.
“Someone with three million followers is going to make a lot more than someone with half-a-million,” he says. “There’s a tier of top twenty Viners who are definitely making a good living.”
Cody and Marcus Johns are two 20-something siblings making six-figure salaries from posting six-second sponsored videos on Vine, a video platform for users to create video clips on any topic they choose. Marcus’ instant celebrity earned him a spot at this year’s Academy Awards, while Cody’s Vine exposure led him to found the advertising agency, “Niche”.