HBO Considers Major Changes to Business Model

HBO Considers Major Changes to Business Model

HBO has built a strong reputation as a television network by producing two decades of top-notch content. With The Sopranos, The Wire, Game of Thrones, and many other classic shows to its name, HBO has become known for putting quality over quantity. Now, though,...
Mobile Apps Are Essential to 21st-Century Branding

Mobile Apps Are Essential to 21st-Century Branding

The smartphone era has evolved quickly. Just a few years ago, consumer-facing brands saw mobile apps as a curiosity: some embraced the trend and rolled one out, while others decided not to bother. It wasn’t seen as a big deal either way. In 2018, though, the landscape...
AT&T Offers Wireless Network for First Responders

AT&T Offers Wireless Network for First Responders

We live in an era of easy, convenient, instantaneous communication. If you need to contact anyone, anywhere in the world, for any reason, they’re always just a couple of taps away on your smartphone. Just about everyone on Earth has taken advantage of this...
IHOP Is Trying to Recenter Its Brand Around Burgers

IHOP Is Trying to Recenter Its Brand Around Burgers

There are few things harder to do in business than building a brand that people across the world will find iconic. But here’s one challenge that might prove even harder: taking such a brand and redesigning it on the fly. That’s what IHOP is trying to do right now, as...
Have Americans Gotten Tired of Movie Sequels?

Have Americans Gotten Tired of Movie Sequels?

If there’s one thing our culture can never get enough of, it’s movie sequels. Every summer at the box office, the highest-grossing movies look more or less the same—the latest retread of the hottest comic cook saga, or another similarly familiar franchise. But an...
Truck Driver Shortage Concerns e-Commerce World

Truck Driver Shortage Concerns e-Commerce World

The e-commerce industry has been consistently growing in the United States for the last two decades, and with that growth has come a wealth of new jobs from a wide range of employers. Amazon, Walmart, and many other retailers have been hiring like mad, and their...
Starbucks Wants to Conquer China’s Coffee Culture

Starbucks Wants to Conquer China’s Coffee Culture

Starbucks is already one of the most recognizable brands in the United States. Stand on any street corner in any U.S. city, and you’re likely to see one of their locations, if not several. But the company is not content just to dominate the domestic market. They have...
The #MeToo Movement Hits Nike

The #MeToo Movement Hits Nike

The #MeToo movement has had a major impact on businesses across America. Many powerful men have been accused of sexual harassment, and worse; the resulting fallout has included PR disasters, personnel shakeups, and a good deal of unrest among women in the workforce....
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