Warby Parker fans with kids: you can now buy matching glasses. For the next 12 weeks, the eyeglass company will be offering a children’s collection at all eight brick-and-mortar stores in New York City.
One of the most popular services Warby Parker offers is the free online “try on” feature, which allows you to try on up to five pairs of glasses for free, with no cost to ship, in the comfort of your own home. Warby Parker, however, will not be offering this service for the kids’ collection, and co-founder and CEO Neil Blumenthal says it’s because children deserve—and need—a more specialized experience.
“Serving kids is a little bit different than serving adults, and we want to make sure that we’re being as thoughtful as possible,” said Blumenthal. “Since we’re often dealing with both children and parents, and it might be their first pair of glasses, we want to be extra judicious to ensure it’s a great experience for the child.”
Warby Parker is known for being a socially conscious company, and its altruistic services will continue with the children’s line. Each purchase will help fund its Pupils Project program, which provides free eye exams, screenings, and glasses to underprivileged children in New York City.
As of now, this is only a pilot program until Warby Parker can determine the best way to cater toward a younger clientele.
“It’s a smaller market because the refractive error—for the most part—presents itself around puberty,” Blumenthal said. “In our minds, it’s an opportunity to better serve the customers and the communities we’re in so we have a more holistic offering.”
Each frame comes in two options: “Jr.” for those eight years and older, and “Jr. Jr.” for those ages four to seven. The children’s collection is made from the same materials as the adult frames and will carry the same price ($95).
Over the next few months, Warby Parker will decide how to handle the kids’ business and whether to make it a nationwide option.